UBI WINE SERVICES PRIVATE LABEL

Private Label has a perceived value over national brands.  Consumers continue to reject national brands and 80% of consumers buy Private Label at every shopping occasion.  Private Label brand sales of $128.6 billion, rising 4.4%. By comparison, national brands gained only 1.1% growth in sales across all retail channels.  Loyalty is shifting from brands to stores.

• Increase margins

• Create consumer loyalty

• Carry a product that your competitor does not have

• Create a Brand Identity for your business